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Creating a Unique Look |
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In studying the jewelry photographs
in the trade and consumer magazines for the past 20 years, I
have found the bulk of what makes one photograph different from
another is not a unique lighting set-up, but has to do with the
background and props used. By changing the background or adding
props to the Classic Jewelry Photo set-up or the Hanging Jewelry
set-up a whole new look is created. |
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Backgrounds
Backgrounds are what the jewelry
usually sits on or is positioned in front of. There are only
a few backgrounds that work well for B&W photographs, but
for color there literally thousands of possibilities. Backgrounds
can complement, contrast, set a mood, tell a story, enhance a
look, or if the wrong one is used, destroy a photo. Many simpler
and more successful backgrounds I keep on hand. They are available
to use at a slight additional charge. Other backgrounds can be
quite exotic, creative, and expensive. If you are looking for
that unique look and have the budget, I can find the background
you need. |
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Props
Props are elements that add to
a picture's symbolic story telling. They can help set a mood,
create a stylish image, and tell of an event. For example adding
bows and candy canes to a photo tells you its Christmas. A rose
speaks of love, daffodils of Spring, candy hearts of Valentines
day, but each adds an additional message to a photograph. A few
common props I keep on hand but most need to be located and acquired
for a photo. Props, like backgrounds, can cost little or add
a great deal to the bottom line. |
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Shadows
A third element that adds to creating a unique look is shadows.
Shadows have a technical aspect in a photo in that it give us
a sense of texture and depth. But we also have an emotional and
symbolic experience with shadows. Shadows form soft window light,
at sunset, a theatrical spot light, or an approaching thunder
storm, all remind us of a past experience and something we felt.
Recreating these shadow effects can make a photograph more dramatic,
romantic, or cheery. The shadow is another of our story telling
elements that can be controlled in a photograph. |
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These three elements - background, prop, and shadow - can be
creatively used to make a more exciting and meaningful picture.
None of them necessarily make the actual piece of jewelry photograph
technically better, but the overall massage of the photo can
be greatly improved. |
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