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Introduction Clasic Jewelry Photo Options on the Classic
Classic Group Photo Hanging Jewelry Horizontal View
Underlight More Creative Jewelry Catalog Photography
Gemstone photography How to Proceed  

Creating a Unique Look
  In studying the jewelry photographs in the trade and consumer magazines for the past 20 years, I have found the bulk of what makes one photograph different from another is not a unique lighting set-up, but has to do with the background and props used. By changing the background or adding props to the Classic Jewelry Photo set-up or the Hanging Jewelry set-up a whole new look is created.

Backgrounds

Backgrounds are what the jewelry usually sits on or is positioned in front of. There are only a few backgrounds that work well for B&W photographs, but for color there literally thousands of possibilities. Backgrounds can complement, contrast, set a mood, tell a story, enhance a look, or if the wrong one is used, destroy a photo. Many simpler and more successful backgrounds I keep on hand. They are available to use at a slight additional charge. Other backgrounds can be quite exotic, creative, and expensive. If you are looking for that unique look and have the budget, I can find the background you need.

 

 

Props

Props are elements that add to a picture's symbolic story telling. They can help set a mood, create a stylish image, and tell of an event. For example adding bows and candy canes to a photo tells you its Christmas. A rose speaks of love, daffodils of Spring, candy hearts of Valentines day, but each adds an additional message to a photograph. A few common props I keep on hand but most need to be located and acquired for a photo. Props, like backgrounds, can cost little or add a great deal to the bottom line.

Shadows

A third element that adds to creating a unique look is shadows. Shadows have a technical aspect in a photo in that it give us a sense of texture and depth. But we also have an emotional and symbolic experience with shadows. Shadows form soft window light, at sunset, a theatrical spot light, or an approaching thunder storm, all remind us of a past experience and something we felt. Recreating these shadow effects can make a photograph more dramatic, romantic, or cheery. The shadow is another of our story telling elements that can be controlled in a photograph.

These three elements - background, prop, and shadow - can be creatively used to make a more exciting and meaningful picture. None of them necessarily make the actual piece of jewelry photograph technically better, but the overall massage of the photo can be greatly improved.
 
     
 

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