Custom Photography A custom project is a photo that requires a unique creative look or is technically challenging. It may require a unique arrangement, a special background, original lighting, special props, more visual impact, precise placement of items, or it needs to tell a story. Each custom project is different and the time and materials required to complete the project will vary. Pricing is based on time at $125/hour, plus cost of materials. Once I have an idea of what is required to create the photograph I can estimate a price.